Creating A Video Is Easier Than You Think

Six One Seven Studios February Newsletter Is this email not displaying correctly? View it in your browser. February 2014 • Creating A Video Is Easier Than You May Think • Four Steps To Get You Thinking • Did You Know? Check out our new blog! Click here! Facebook Twitter Many people shy away from video because of the perceived complexity to create them. Here are four steps to get you on your way to creating your own video campaign: 1. What do you want your video to accomplish? The first thing you want to start to thinking about is what you want your video to be used for. Do you wanted more visitors to your website? Do you want people to come into your store? Or, do you want to teach people about your product? There are many reasons your business may need a video - you just have to find it!  To help you answer the question above, write out a list of each feature of your product or service. Next to each feature, list the benefits they provide (and the benefits of those benefits). For example, a graphic designer offers high-quality design services. The resulting benefit is a professional company image. A professional image will attract more customers because they see the company as professional and trustworthy. So ultimately, the benefit of high-quality design is to gain more customers and make more money. Once you have your benefits listed, make a list of people who have a need that your benefit fulfills. For example, a graphic designer could choose to target businesses interested in increasing their client base. While this is still too general, you now have a base to start from. 2. Who is your target audience? Finding your target audience is one of the things you should really spend some time thinking about. Your audience is not everyone. You should narrowly define your audience and then speak directly to them. It helps to listen to your story with your audience's ears.  To do this, answer these simple questions: who are your current customers, and why do they buy from you? Look for common characteristics and interests. Which ones bring in the most business? It is very likely that other people who like them could also benefit from your product/service. 3. What do you want that audience to know, think and feel after they watch your video? Next you will have to talk in a way your viewers can easily get or you're going to lose them. You speak differently when selling to an executive than to the average consumer. You need to appeal to the executive's bottom line and they typically need more detail to make a better buying decision. If you're a new company that nobody has ever heard of, you need them to know why they should use you (or your product) over the competition, rather than going into detail about what you're selling.  As a  general rule, write in a natural and conversational manner, and in a way that you want it to sound. In most cases, "so you're looking for a demo video…" sounds better and more intuitive than "so you are looking for a demo video…" the latter sounds too mechanical and isn't how people naturally speak. Think about your audience when you're writing. Target the right person and cater your video to them. From the very beginning of the video you will want to show them relevance. If you tap into their emotions, they're much more likely to keep watching. If you're taking the emotional route, it could be funny, upsetting, uplifting, or quirky. Whatever emotion, it has to hit hard. When they are done watching your video they should want to know more. 4. What methods could you use to share your video? And the final step once you have completed your video is to share your video. There are endless options to use a video after it is produced but the four most important ones are your website, Facebook, Blogs and YouTube. All of these things are useful tools to boost engagement and drive traffic. Above is a video that used those four steps and was able to create a unique, clever and compelling video. As you watch the video see if you can see how these four steps were followed. After you watch the video you know exactly what they do. They send big files to anyone securely and easily using the web. They knew what the video would accomplish and tapped into the viewers' emotions. The video speaks directly to the consumer and teaches them exactly what their product does in a clever way. So can yours! Since social media has changed marketing, videos have become an important part of any successful marketing campaign. Cross-promoting your videos with all the other content you have is a powerful way to strengthen the different signals you are sending to customers. There is also an important human connection factor that video allows you to tap into. People want to see, relate and ultimately buy from another person. Small businesses and sole proprietorships can leverage this in several ways and more effectively than large companies. Becoming the face of your brand and creating content with you in it can be a game changer! If you are using a well planned video on your website, you'll be able to connect with your audience, 24 hours a day, 365 days a year almost as if you were there! Video marketing is the future of marketing online. From experts who are just starting out to veteran internet marketers who are launching their next and greatest product, using video can work for you to grow your business because video is the best way to captivate, engage and persuade customers, thus increasing lead conversions of casual browsers into paying customers. Six One Seven Studios provides complete video, media and graphic services to help get your project from start to finish. Although, if you asked us what we really do, we help people tell their story. We help them tell it well. We help them tell it powerfully. We help them be noticed. We capture the highest quality images and concepts to make your story stand out. We ensure that every project captures and communicates the right message and gets the right results. www.sixonesevenstudios.com 888-234-0405 hello@sixonesevenstudios.com

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Networking & Julia Cekala Charitable Foundation Event on February 19, 2014!

What is the YPO? The YPO is THE place for young professionals who have an interest in social and business networking, community involvement, and professional development.   Come meet other young professionals in your area and check out the YPO!        YPO Now Accepting New Members The YPO Membership Application is now available! For your convenience, you can download the application here, or you can complete it online at our new website: www.unitedregionalypo.org/join. Membership fees are $50 per person, annually. If your business is a member of the United Regional Chamber of Commerce (URCC), your first year of membership into the YPO is free! Applications can be returned: Online: unitedregionalypo.org/join Email:unitedregionalypo@ymail.com Fax: (508) 223-5220 Mail: 42 Union Street, Attleboro, MA 02703  Thank You to our Event Sponsor       Patriot Place, Foxboro, MA YPO@Twenty8 Food & Spirits Third Wednesday of the Month 6-8pm           Situated in the Patriot Place Complex inside the Renaissance Boston Hotel & Spa at Patriot Place, Twenty8 Food & Spirits has quickly become one of the hottest dining spots in Foxboro, MA. The ambiance is sophisticated yet fun while the menu features New England favorites with a trendy twist. Please join the YPO on Wednesday February 19th, 2014 for the opportunity to make connections, build relationships and showcase your business with your peers in Twenty8's eclectic, electric setting in Foxboro.     This event will be well attended, so don't miss this great opportunity to meet and connect with other local Young Professionals. Pre-register for this event NOW to receive the reduced cover of $5 by clicking HERE      Registrations at the door will $10.    Light appetizers will be provided! We hope to see you all there!!! Local Charity Initiative    We are excited and proud to announce our partnership with deserving local non-profit organizations! Half of our event admission proceeds for January, February and March 2014 will be donated to The Julia Cekala Charitable Foundation.The Julia Foundation created and maintains Julia's Garden, a playground at the World War I Memorial Park in North Attleboro in memory of Julia Cekala.        Join us for networking with an even higher purpose!                                                                                                                                                                                        For more information, please contact the YPO at unitedregionalypo@ymail.com or 508-488-YPO (9761). Registrations at the door will be $10.00.   Networking Workshop Tips and Techniques to Make More Connections   Come join The United Regional YPO for a highly-interactive workshop where you'll discover: How To Make the Better Business Connections The One Thing You Should NEVER Do When Networking How To Grab Someone's Attention and Engage Them with Just Nine Words 5 Tips to Remembering Names How to Craft a Kick-Butt 30 Second Elevator Introduction And Much More...   This workshop will be hosted by Ed McDonough, a Business Coach, Speaker and Marketing Consultant, on Thursday, February 27th from 6-7:30 PM at the Fisher College North Attleboro campus. Ed is the founder of Executive Coaching in Walpole, MA. Since 2001 Ed has been a successful entrepreneur and multi-business owner who has a unique talent for developing and implementing long-term profitable marketing strategies. In addition to his business owner experience, Mr. McDonough spent over 25 years as a top-level Information Technology professional and Project Management Consultant in Corporate America, making him well versed in all facets of the business environment. His real-world brick and mortar business experience combined with his passion for effective web-based marketing has lead him to coach business owners throughout North America to success from the ground up. Don't miss this opportunity to discover how you can make more and better business connections! Network Made Easy!   Thursday, February 27th, 2014 NEW DATE!! 6:00 to 7:30 PM Fisher College North Attleboro Campus Room 3 451 Elm Street North Attleboro, MA Register now and Save 50%!      Be sure to check out our upcoming events on our website and stay up to date with everything YPO by connecting with us online. We look forward to seeing you at our next event!    Kind Regards, United Regional YPO Important *Must be at least 21 years old to attend events For more info call 508-488-9761 or e-mail unitedregionalypo@ymail.com .

Forward email This email was sent to shersteve@gmail.com by unitedregionalypo@ymail.com |   Update Profile/Email Address | Instant removal with SafeUnsubscribe™ | Privacy Policy. United Regional YPO | 42 Union Street | Attleboro | MA | 02703

"start the ball rolling on gun legislation"

The MA House of Representatives task force on guns issued its report and recommendations.

All private firearms sales should be completed through a licensed dealer, live-fire training should be required for those seeking a license, and the state should comply in a limited capacity with the National Instant Background Check System, according to the long-awaited recommendations of a team of experts advising House Speaker Robert DeLeo on gun policy. 

While concluding that Massachusetts "already has some of the strongest gun laws in the nation," DeLeo's Committee to Reduce Gun Violence offered 44 recommendations on Monday to reduce gun violence and gun suicide, to improve public safety, and to standardize gun licensure throughout the state. 

"Virtually every gun begins as a legal gun, in the hands of someone who passed a background check," the task force wrote in a 23-page report, noting that most gun owners handle their weapons lawfully, and suicide is the leading cause of gun deaths.

Read the full article at: http://www.milforddailynews.com/article/20140203/NEWS/140209355#sthash.yrLZ4x6e.dpuf

Friendly reminder: Library Lovers Month - what is your favorite book?

There are only a few entries thus far... maybe you missed this the first time around. This will be open throughout the month of February. The Friends of the Library will post the results on their Facebook page. (If you haven't found them on Facebook, click here)

To help celebrate February as "Library Lovers Month", the Friends of Franklin Library (FoFL) would like to know what your favorite book is, and why (just a couple of sentences). It can be a book you read recently, or one you read years ago. Maybe you have a favorite author you can tell us about. Who knows, maybe we'll each find a new book or author to enjoy!

Ben Franklin reading outside the Franklin Library

Entries will be accepted until Feb 28, 2014.

As you submit your entry, you'll have the opportunity to view the other entries.

50% CPR & First Aid Training

Act First EMS, Inc.is offering 50% off CPR & First Aid Training for ALL FranklinMatters viewers in February/March at our Franklin training center. (Located at 247 E Central Street next to HESS Gas Station)

Register Today! – Visit http:www.actfirstcpr.com/open

Act First offers high quality Public trainings from American Heart Association certified instructors at all of our training centers.

Our highly trained Medical Staff and CPR training staff is comprised of Paramedics, Firefighters, EMTs, Nurses, and other professionals with real life experiences.

Upcoming Trainings:

CPR and First Aid

(These dates below will cover infants, children, and adults.)

Wed Feb 12 – 6:15pm

Saturday Feb 22 – 12pm

Saturday March 1 – 2:30pm

Mon March 10 – 10am

Sat March 15 – 10:30am </h2>

Space is limited and seats fill up fast.

Register Today! – Visit http:www.actfirstcpr.com/open

To learn more about us, visit http:www.actfirstcpr.com/open
To save 50% use Coupon Code: FRANKLINMATTERS
This offer cannot be combined.


You can find more information at http:www.actfirstcpr.com

Best Regards,

Customer Care - Act First CPR

P: 800-255-5660
W: www.ActFirstCPR.com



"Your Training is Only a Heartbeat Away!"

Learn about our Referral Rewards program - Click Here

"A business built on referrals" (Just ask a neighbor)

In the News: Feehan science fair

Bishop Feehan High School recently announced the winners of its annual Science Fair that included Franklin residents Sydney Maika, Christopher Chou and Marissa Fontaine.

See more at: http://www.milforddailynews.com/article/20140203/NEWS/140209524#sthash.KNWU20gy.dpuf

Franklin, MA: Town Council - Agenda - Feb 5, 2014

A. APPROVAL OF MINUTES
January 22, 2014, Executive Session

B. ANNOUNCEMENTS
This meeting is being recorded by Franklin TV and shown on Comcast channel 11 and Verizon channel 29. This meeting may be recorded by Franklin Matters.

C. PROCLAMATIONS/RECOGNITIONS

D. CITIZEN COMMENTS

E. APPOINTMENTS

F. HEARINGS

G. LICENSE TRANSACTIONS

H. PRESENTATIONS/DISCUSSIONS
Financial Forecast – Jeffrey Nutting

I. SUBCOMMITTEE REPORTS

J. LEGISLATION FOR ACTION
1. Bylaw Amendment 14-727: Amendment to Chapter 47, Alcoholic Beverages – 2nd Reading

2. Bylaw Amendment 14-729: Amendment to Chapter 179-9.1, Exhibit A, Water System Map - 2nd Reading

3. Bylaw Amendment 14-730: Amendment to Chapter 139-14, Exhibit A, Sewer System Map – 2nd Reading

K. TOWN ADMINISTRATOR’S REPORT

L. OLD BUSINESS

M. NEW BUSINESS

N. COUNCIL COMMENTS

O. EXECUTIVE SESSION
Negotiations, Litigation, Real Property, as May Be Required

P. ADJOURN

Franklin Municipal Building

The set of documents released for this agenda can be found on the Franklin webpage here
http://town.franklin.ma.us/Pages/FranklinMA_CouncilAgendas/2014/020514.pdf

"It’s quite an important service"

The Milford Daily News has an article on regional transportation. In the article it mentions the GATRA bus that services Franklin.

The Greater Attleboro Taunton Regional Transit Authority, meanwhile, has bus routes that serve Franklin, Bellingham and Medway. Ridership on those three routes grew from about 27,400 in 2011 to 29,700 in 2012. 

Mary Basilone, the mobility manager for the authority, said local leaders and her agency saw a need to transport commuters, seniors, college students and others and started routes to meet that demand. 

She said her agency would like to improve connections with other regional transit authorities and enhance night and weekend service, but it needs funding to do so. 

She acknowledged there are competing interests for transportation money as state leaders work to improve bridges and roads in addition to public transit.

You ca read the full article here:
http://www.milforddailynews.com/article/20140202/NEWS/140209634/1994/NEWS/?tag=2#sthash.BOupOlAs.dpuf

In Aug 2009, the Franklin Area Bus was wrapped in Dean College colors

Information on the Franklin Area Bus, can be found on the GATRA page here
http://www.gatra.org/index.php/routes/bellingham-franklin/franklin-area-bus/

Franklin Food Pantry: current needs

If you would like some donation ideas that can help to fill some gaps in our current supply:

Franklin Food Pantry, 43 West Central St

Healthy Future Shelves

• Gluten Free
• Quinoa
• Dry spices and herbs
• Vinegar
• Olive or canola oil

Nonfood shelves

• Toothbrushes
• Shaving Cream/Gels
• Deodorant
• All Purpose Cleaners

Food shelves

• Canned Ravioli
• Canned Fruit
• Cereal

These items can be dropped off at the Food Pantry during our open hours Tue - Fri from 9:00 AM to 1:00 PM. Or left in the box at the entrance to to Food Pantry. Please don't leave liquid items in the box when it is really cold.  Thank you!

Franklin takes Hockomock Wrestling Chamionship

From HockomockSports.com:

On Saturday, the Franklin wrestling team added a team title at the Hockomock Championships to the league title that the Panthers had earned during the dual meet season. Franklin had five individuals bring home Hockomock titles and garnered 256 points as a team to hold off rival North Attleboro (225 points) to win the team crown at the meet, which was held at Oliver Ames. 

Franklin Public Schools - home of the Panthers

Stoughton finished in third place with 167 points and was the top Davenport team, beating out the host Tigers by 13 points. 

Franklin head coach Carmine Callace noted that the Panthers had 13 of their 14 entrants place. The lone Franklin wrestler not to place was Pat Glynn, but he also picked up two wins by pin to help the team’s overall score. 

“We do have a lot of depth; we do and that really helps,” Collace explained. “Today was a real team effort because we had some tough matches in the semis, but nobody got down on themselves and they all battled back.”

You can read the full article here
http://www.hockomocksports.com/1/post/2014/02/hockomock-wrestling-championship-2014-blog.html

"How can I help get them off the streets?" (video)

For six years, Michael Leoni has documented the lives of homeless teenagers living in Los Angeles, interviewing nearly 400 for a film that he hopes shines a light on the problem.
Still unfinished, the film, "American Street Kid," depicts young people trying to survive life on the streets. 

Through the course of filming — compiling hundreds of hours — the Franklin High School graduate found himself nearly homeless once and had to cope with the deaths of two of the teenagers he aimed to help. 

Despite the adversity, Leoni, born Michael Leon, won’t stop until the film is released. 

"It’s really, really, tough subject matter," Leoni said in a recent telephone interview from Los Angeles. "We’ve kept going, and now we’ve got to see the hope."

You can finish reading the full artcile here: http://www.milforddailynews.com/article/20140202/NEWS/140209631/1994/NEWS#sthash.isD2TXHS.dpuf


You can view the promo video here (7 minutes)




and find our more about American Street Kid here
http://www.americanstreetkid.com/

Franklin Library: "Levers and Pulleys and Gears ... Oh My"

The Franklin Public Library is holding a new series of sessions for students in the 1st through 4th grades. "Levers and Pulleys and Gears ... Oh My!"

Franklin Public Library "Levers and Pulleys and Gears ... Oh My!"

Registration for this is required, and you can do so at this link:

http://events.constantcontact.com/register/event?llr=npijo9cab&oeidk=a07e8t1wuv2e8042346

FSPA to Present the Hit Family Musical Joseph and the Amazing Technicolor Dreamcoat!

FSPA Presents  Joseph and the Amazing Technicolor Dreamcoat! Lyrics by Tim Rice Book by Andrew Lloyd Webber Two Shows !    Saturday February 8th at 2 PM and 7:30 PM New England Chapel, 40 Kenwood Circle, Franklin, Massachusetts 02038 FSPA proudly presents an all-student production of the hit family musical Joseph and the Amazing Technicolor Dreamcoat on Saturday, February 8 at 2:00 p.m. and 7:30 p.m. at the New England Chapel, 40 Kenwood Circle, in Franklin!  Based on the biblical Joseph story, the lively Andrew Lloyd Webber and Tim Rice musical follows the trials and triumphs of Jacob's favorite son in a high-energy, high-adventure retelling of epic proportions! The musical is entirely sung-through and boasts catchy songs of many musical styles, from country western and calypso to pop, disco and rock 'n roll. The enduringly popular Joseph is a colorful and uplifting show for audiences of all ages. Tickets Adults $22 ♦ Students and Seniors $20     Click here to buy tickets to Joseph and the Amazing Technicolor Dreamcoat  or call (508) 528-8668

Franklin Performing Arts Company uses Vendini for ticketing, marketing, and box office management.

Franklin Performing Arts Company - PO Box 16, Franklin, MA, 02038, (508) 528-8668
Vendini, Inc. - 660 Market Street, San Francisco, CA, 94104, 1 (800) 901-7173

View as a web page.

In the News: medical marijuana, Franklin actress

Milford site approved for medical marijuana dispensary

Milford made the cut for one of the first licensed medical marijuana dispensaries in the state on Friday, but five applicants from Framingham, one from Shrewsbury and a pair from Franklin came up stone cold. 

The state Department of Public Health, through the Massachusetts Medical Use of Marijuana Program, on Friday granted 20 provisional licenses to non-profit companies chosen during a competitive selection process that began last summer. They were chosen from a pool of 100 applicants

Franklin actress returns to local stage in 'Fox on the Fairway'

When the Walpole Footlighters open the comedy, "Fox on the Fairway", on Feb. 7, Franklin's Anne-Marie Weaver will be returning to their stage after a 12-ear hiatus. 

The comedy is by the master of farce, Ken Ludwig, author of "Moon Over Buffalo" and "Lend Me a Tenor." This laugh-filled romp will run weekends until Feb. 23 at The Footlighters Playhouse on 2 Scout Rd., East Walpole.

Upcoming Events in Franklin, MA Area: FRI 1/31/14 - THU 2/6/14

1/31 FRI   9:30am-7pm   Learning Express Franklin - donating 10% of sales to Munroe Fund.
1/31 FRI   6:30pm-8:30pm   Art Night Uncorked @ Franklin Art Center.

2/1 SAT   8am-11am   Girls Softball/Boys Baseball Walk-In Registrations. Elks Lodge, Franklin.
2/1 SAT   9am-5pm   New England Bonsai Gardens Re-Opening. Bellingham, MA.
2/1 SAT   1:30pm-2:30pm   Coffee (or tea) & Craft for Adults @ Franklin Public Library. Create a   Valentine's Day wreath. 

2/2 SUN   1pm   FPAC Concert Series: Ben Rudnick & Friends. FREE admission. 38 Main St., Franklin.

2/4 TUE   1:30pm   Conversations About Dementia. Call to sign up: 508-520-4945. Franklin Senior Center.
2/4 TUE   7pm   Finance Committee Mtg., Franklin Municipal Building, Council Chambers.

2/5 WED   7pm   Town Council Mtg., Franklin Municipal Building, Council Chambers.

2/6 THU   6:30pm   Report Card Info Session for Parmenter & Jefferson Schools. Parmenter School Library.

For more details click HERE and select the event of interest.

If you know of an event or have a suggestions for the calendar, please email Renata at Renata@BetterLivingRE.com.

Franklin Schools: early dismissal Friday

From the sign at the Parmenter School

Parmenter sign

Representative Roy Announces February Office Hours

Boston, MA -- State Representative Jeffrey Roy (D-Franklin) announced today that constituent office hours will be held in Franklin for the Month of February on the following day: 

Franklin – Thursday, February 27th, 5:00-6:00 PM,

Franklin Municipal Building, Room 106 - 355 East Central Street Franklin, MA 

Christopher Yancich, his legislative aide, will be accompanying him. 

Representative Roy stated that all office hours are open to any residents of Franklin and Medway who may have questions or concerns that they wish to bring to his attention. Walk-ins are welcome; no appointment necessary. He looks forward to hearing from you. 

He also invites all constituents to call him at his State House office at (617) 722-2400, stop by Room 134 in the State House, or email him at Jeffrey.Roy@MAhouse.gov.

In the News: medical marijuana, Tri-County robots

Medical marijuana license hopefuls will hear today

Rina Cametti will be biting her nails today as she waits to learn if her new company will be one of the winners out of 180 other competitors vying for one of the state's new medical marijuana distribution licenses. 

"I'm anxious to see the final decision," said Cametti, who started Baystate Medical Enterprises in Franklin to take advantage of the new law allowing limited distribution of medical pot. "I'm trying to be positive, but there are a lot of great applicants."

Franklin: Tri-County robotics team wins grant

The robotics team at Tri-County Vocational Technical High School has received a needed injection of funds to help propel its work on a robot designed to throw and catch a ball. 

TE Connectivity, a Norwood manufacturer, has awarded Tri-County's team, founded in 2009, $13,750 through a corporate grant program. The company's manager of manufacturing, Bob Vozella, of Franklin, is a Tri-County graduate.