Quick Recap:
- Lily Rivera presented a plan and outline for developing a complete brand package for the Town incorporating community input to resolve inconsistencies seen today and set stage for a more unified and helpful approach to communications, including signs.
- Presentation doc link included in the notes
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As with most meetings in this pandemic period, I took my notes via Twitter during the meeting reporting live from the Council Chambers
The Twitter hashtag can be found online #edc1020
https://twitter.com/search?q=%23edc1020&src=typed_query
Agenda document - https://www.franklinma.gov/sites/g/files/vyhlif6896/f/agendas/_2021-10-20_edc_agenda_.pdf
Presentation document shared during the meeting
Photos captured during the meeting
- ready to live tweet the EDC meeting, agenda doc https://franklinma.gov/sites/g/files/vyhlif6896/f/agendas/_2021-10-20_edc_agenda_.pdf… here with connection info #edc1020 Frongillo remote, Hamblen (chair), Jones, Bissanti in chambers
- Chair Hamblen opens meeting with protocol and statement and acknowledgement of process, confirms Frongillo can hear/participate #edc1020
- TA Jamie Hellen introduces Lily Rivera (Marketing and Communications Specialist) split between Town and School District communications #edc1020 She has a presentation doc on wayfinding combined with Town branding to provide update since last meeting
- slide link to be added later. Some photos (screen grabs to be captured in meantime) #edc1020
- key questions: What is the goal of wayfinding signs? #edc1020 samples from Foxboro, Amherst, Walk Boston Worcester Districting (i.e. sense of arrival) (Worcester also incorporated local artists works)
- Commonwealth of MA branding guide is an example of the thoroughness of detail, note every company has (or should have) a branding guide, Dunkin and Honey Dew for example - #edc1020 from personal experience I know Fidelity and John Hancock go to this level of detail
- Example of Ware with a complete branding package as well as business development, example of Boston visioning campaign. What should Franklin be in 2028? #edc1020
- did get info and names from folks at the Harvest Festival at the MAPC booth. Chair thanks folks for work in supporting committee during the time, this is last meeting before election #edc1020
- meeting adjourns, #edc1020 stay tuned for Town Council meeting coming up at 7 PM
Audio recording of meeting to be available in couple of days
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| Economic Development Committee gets update on wayfinding and branding effort |
